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Maximizing Customer Outreach as Demand Ramps Up

As the weather warms up, homeowners and businesses are preparing for a lush, green lawn—making spring the perfect time to ramp up your customer outreach efforts. Maximizing your customer outreach now can set the stage for a strong season, increased customer retention, and new client acquisition. Here are key strategies to enhance your email marketing, social media campaigns, and local partnerships to capture spring demand. 1. Leverage Email Marketing to Engage Existing Customers Email marketing remains one of the most effective ways to nurture customer relationships and drive repeat business. […]

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Successful Business Succession Planning: Ensuring a Smooth Transition

For many business owners, business succession planning is an afterthought—until it becomes a necessity. Whether you’re preparing for retirement, seeking new ventures, or simply looking to transition out of your current business, having a strong succession plan ensures a smooth process for you, your employees, and your customers. At SpringGreen, we specialize in helping business owners transition seamlessly by offering acquisition opportunities that preserve your hard-earned legacy. Why Business Succession Planning Matters Without a clear succession plan, businesses risk losing value, customer trust, and operational stability. A structured transition strategy […]

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Exit Planning Statistics That Will Surprise You

When it comes to selling a business, careful planning is crucial to achieving a successful outcome. Unfortunately, many business owners overlook exit planning statistics, which reveal just how essential it is to have a well-thought-out strategy in place. These numbers highlight the challenges and opportunities for business owners looking to sell. For those in the green industry, being aware of these figures can make the difference between a successful sale and a missed opportunity. The Eye-Opening Truth About Exit Planning Statistics Did you know that 75% of business owners regret […]

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Fall Maintenance Tips for Green Industry Businesses: A Comprehensive Checklist

As the vibrant colors of summer begin to fade, green industry businesses—whether in landscaping, tree care, or other related sectors—must prepare for the upcoming fall season. This is a critical time to ensure that your operations are well-maintained and ready to face the cooler months ahead. Proper fall maintenance not only protects your equipment and resources but also sets the stage for a successful spring. Below is a checklist of essential fall maintenance tasks that can help your business stay on top of its game. 1. Lawn Care and Landscaping […]

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The Power of Longevity: 25 Years and Counting as a Franchise Owner

Spring-Green works hard to build and nurture long-term partnerships with our lawn care franchise owners. It’s a testament to Spring-Green’s efforts when someone with a quarter of a century investment with the company renews their lawn care franchise for another 10 years. That is just what Duane Weber, franchise owner servicing two territories around Dyersville, Iowa, did when he extended his franchise rights through 2025. Weber started with Spring-Green in 1990. “They value us, and they treat us like family. It’s one of the many reasons why we have continued […]

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Grow Your Lawn Care Business by Diversifying

Skeptical about the value in being part of a franchise? Ben Whitehouse, owner of Whitehouse Lawns was, too, until he found himself at a crossroads, unsure of the most profitable way to grow his lawn care business. Whitehouse had built his own successful lawn care and maintenance business in the Charlotte, North Carolina, area, starting from scratch in 1998. After 10 years in business, Whitehouse acquired a competitor’s business, which doubled his revenues and gave him more business in both the commercial and upscale residential markets. Whitehouse knew the lawn […]

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Spring-Green’s Tools to Review and Respond to Your Business’ Performance

Data and marketing tools from Spring-Green

While your instinct may be to evaluate your business at the end of each year, a mid-year performance review for a green industry business can be a great tool to help keep things on track. With Spring-Green, lawn care franchise owners have the tools and a dedicated business consultant to help them evaluate their business multiple times throughout the year, allowing time for any necessary corrections in order to meet their original financial goals. One way Spring-Green supports its lawn care franchise owners is by providing industry-leading business and marketing […]

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The Benefits of Cross-Selling between Lawn Care Businesses

Maybe it is a downturn in the economy, labor challenges or a season of bad weather that is impacting the profitability of your green industry business. No matter what the issue, ultimately you want to achieve your financial goals. The Spring-Green business model is designed to maximize your profitability by creating a synergy between the services of your existing business and the lawn care services provided by Spring-Green. Customers will benefit from the “best of both worlds” — a dedicated locally-owned provider who brings the know-how, efficiency and support of […]

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Increase Profitability for Your Lawn Care Business with Customer Density

Spring-Green understands that there are many services in the green industry that will drive revenue, but not all services are created equal in terms of improving your bottom line. With a route-based lawn and fertilization business, one of the best ways to boost profitability is to increase the density of your customers. Our highly efficient system is focused on maximizing our franchise owners’ profitability while still providing a great value to customers. How exactly can a Spring-Green franchise deliver greater operational efficiency to your lawn care business? First, our targeted […]

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Lawn Care Training Courses: Spring-Green University

Spring-Green University and the Lawn Care Training Gap In the green industry, most businesses generate less than $500K in revenue, and they have small or non-existent budgets for training. However, the need for creating lawn care training processes and developing their people is the same as it is for a large organization. Business owners often find themselves providing the training with limited structure or documentation. So, how do you balance the need to focus on landscape and lawn care training so your business can grow, provide consistent service, maintain your […]

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