National advertising builds awareness. It puts a logo in front of millions of people and creates the kind of recognition that makes a brand feel established. But awareness alone does not fill a schedule with lawn care or pest control appointments in a specific neighborhood. That happens at the local level, one relationship at a time, and it is where the real growth work of franchising takes place. For SpringGreen franchise partners, local marketing and community involvement are not a nice-to-have addition to the marketing plan. They are the mechanism […]