In the green industry, your team is your business. Most of the work happens outdoors and on the customer’s property, often without the partner standing nearby to supervise. Every lawn treated, every tree pruned, and every pest problem resolved depends on a crew that shows up, takes pride in the result, and stays for the long haul. That reality makes culture far more than a feel-good idea, because it forms the foundation of service quality, reputation, and steady growth. It is also harder to get right than it has ever […]