Most business owners use the words recruiting and hiring as if they mean the same thing. They do not, and the difference between them often separates a franchise that struggles with turnover from one that builds a crew that sticks around season after season. Hiring is what happens after a crew member gives notice and a truck is suddenly short a technician. It is reactive, urgent, and focused on filling a specific opening right now. Recruiting is different. It is the ongoing work of building relationships with good people before […]