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Adding Complementary Services to Your Green Business Increases Profitability

When it comes to lawn care there are many different levels of service offerings that green industry business owners start with. Maybe you have handled residential or commercial mowing only, or perhaps you have offered design/build, lawn renovation, or landscape design. No matter what your green industry business currently offers, you already understand that by adding the right additional services there’s a good chance you’ll improve both your profitability, customer satisfaction, and customer retention. The key is knowing which services you should choose to expand or diversify. What Are the […]

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Green Businesses Pioneer Customer Journey Management

Improving your customer experience should be top of mind for any business. But for the landscape and lawn care entrepreneur, how your customers share their business experience can be the difference between success and failure. One of the best and most cost effective ways to earn new customers comes from referrals. Providing outstanding customer experience is one of the best and easiest ways to create a positive brand experience and encourage customers to refer your services to others. Top-of-class businesses are also able to build brand advocates. Advocates share their […]

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Economic Trends and Your Green Business

Economically speaking, the past decade has been a roller coaster for everyone, and the green industry is no exception. According to the research firm IBISWorld, businesses that fell into the landscaping services category experienced a 13 percent drop in revenue when the Great Recession hit in 2008. The economic turnaround But the economic news continues a positive trend, with 2014’s revenue at $73 billion and 2015’s revenue figures hitting $77 billion for the industry, the highest it has been since 2007 when it was $69.5 billion. For the next five […]

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Spring-Green Welcomes Franchise Owners Nick and Ursula Novellino

Spring-Green Lawn Care is proud to announce its newest franchise owners, Nick and Ursula Novellino of Novellino Turf Management in South Hampton Roads, Virginia. The Novellinos have more than 12 years of experience in the green industry. Their company, CNE Grounds Maintenance, Inc., provides mowing, pruning, fertilizing/weed control and snow/ice removal for a range of properties, from single family townhomes to commercial properties to apartment complexes. The couple began CNE as something for Nick to do on his days off from the local fire department. Around 2011, they were looking […]

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How to Leverage Information to Grow Your Green Business

As a green business owner, you probably feel you have plenty on your plate dealing with employees and customers. Do you have to be a technology expert too to grow your business? Even the most savvy business leaders struggle with this. It can be especially challenging to figure out where to spend your marketing money for direct mail and email marketing programs. Who do you target? In what neighborhoods? Of those you mailed or emailed, how many converted to sales? What revenue did you earn from each campaign you tried? […]

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Green Business: Reinventing a 40-Year-Old Business

Background: After 40 years in the pest management business, Barry Robinson, of GBR Enterprises in Spotsylvania, Virginia, wanted to grow the lawn care side of his business that he had started in 2000. Problem: Robinson had plenty of experience running a successful business, but the changing marketing landscape was proving hard for the successful entrepreneur to master. Idea: For his new lawn care endeavor to grow, Robinson knew he needed help connecting with customers and getting the word out about that side of his business. Solution: Despite years of experience, […]

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Financing for Growth: Strategies for Growing Your Green Business

As a small business owner, you know that finding the financing to grow your business can be challenging. Typically whatever extra funds you have get reinvested in your existing business, leaving you little liquidity for expansion. Real world experiences Nick and Ursula Novellino, owners of Novellino Turf Management in South Hampton Roads, Virginia, knew that they wanted to expand their existing business with a Spring-Green Lawn Care franchise. What they were concerned about was securing the financing to make that dream a reality. “Nick looked and researched companies, trying to […]

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Seeking Greater Profitability? Green Industry Business Owner Achieves Triple Digit Growth.

Background: Jason Vahle, owner of Green Thumb Lawn Care n’ Landscape in St. Charles, Missouri, wanted to refocus his maintenance business on lawn care, and he hoped to make the business profitable from the start, skipping major growing pains. Problem: Jason’s maintenance company offered multiple services to keep busy and to turn a profit. “Historically I would start each year with my goal being to sell as much as I could until the end of the year,” Jason explains. Idea: Jason wanted to refocus his efforts on lawn care. However, […]

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What Will it Take to Grow Your Green Business?

Anyone embarking on a new business knows the importance of profitability. Building on almost 40 years of experience, Spring-Green Lawn Care focuses on helping green industry businesses not only improve their profitability, but also thrive in a competitive marketplace. Spring-Green’s higher standards are one of the the key components, explains CEO Ted Hofer, standards which Founder Bill Fischer established. “Three out of our four higher standards—quality, service and professionalism—were there on day one,” he says. “They form the basis of the service we provide our customers.” It starts with the […]

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Diversify to Thrive: New Recurring Lawn Care Services Power Growth for Successful Landscaping Business

Background: For over eight years, Mike Valestin has built and run his successful landscaping company in Milwaukee—Valestin Landscape. Problem: Mike built patios on a one and done basis, with at best, the hope of a referral at the end of the job. He wanted not only a change of pace, but to diversify and expand his business. Idea: Mike determined that if he added services that were needed on a recurring basis, he could generate more revenue from his existing customers as well as attract new ones. Solution: “I decided […]

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