Diversification gets framed as the universal answer to almost every challenge in pest control. Add lawn care to fill the off-season. Add mosquito treatments to recover backyard demand. Add bed bug remediation, wildlife control, or termite work to capture more revenue from every customer the truck already passes. Build a year-round business, smooth out the seasonality, and defend against competitors who already offer the bundle. Most of that advice holds up under scrutiny, but only some of the time. The rest of the time, diversification is precisely what quietly dismantles […]
