Here is a number every pest control operator should know cold: the industry average retention rate hovers around 70 to 80 percent, which means a 500-customer book loses 100 to 150 customers every year, taking $30,000 to $48,000 in recurring revenue out the door with them. That is not a slow leak. That is a business quietly bleeding its most valuable asset, a paying customer who already trusts the brand, while the owner spends money trying to replace what walked away. Churn gets less attention than lead generation in most […]
