Bottom Line: SpringGreen’s marketing system brings in over 70% of new customers each spring. This gives franchisees a huge advantage over competitors who have to do all their marketing alone.
Starting a business is tough. About half of all new businesses fail within five years. But franchises are different. With good marketing support and business systems proven over time, new franchisees have much better odds of success. SpringGreen has been perfecting their systems since 1977.
SpringGreen has been around for almost 50 years. Today, their 150+ franchisees across America get help from one of the best marketing systems in the lawn care industry. This isn’t just a basic website. It’s a complete marketing machine that works even when you’re sleeping.
Marketing That Actually Works
What makes SpringGreen special? Their marketing brings in over 70% of new customers each spring. That’s not an accident. It’s the result of 50 years of testing what works.
Most franchisees struggle with marketing. They don’t know where to start. They waste money on ads that don’t work. SpringGreen solves this problem. Marketing experts say that good training and support are key to franchise success. SpringGreen gives their partners tools that would cost independent businesses thousands of dollars to build.
SpringGreen doesn’t rely on just one type of marketing. They use many different methods at the same time. This approach works much better than putting all your eggs in one basket.
Digital Marketing Made Simple
Today, every business needs to be online. But most business owners don’t know how to do digital marketing right. SpringGreen takes care of all the technical stuff for their franchisees.
Professional Websites: Every SpringGreen partner gets a great-looking website. The corporate team handles all the behind-the-scenes work. No need to worry about hosting, updates, or security issues.
Getting Found on Google: When homeowners search for lawn care locally, SpringGreen makes sure their franchise partners show up first, organically. This brings in customers without paying for expensive ads.
Online Advertising: SpringGreen runs targeted ads on Google and other sites. These ads reach people who are actively looking for lawn care services. This means better results for less money.
Social Media Help: The SpringGreen marketing team watches social media and online reviews. They respond to customer questions and build a good reputation in each local area across 27 states.
Online Listings: SpringGreen makes sure their partners appear in all the right online directories. This makes it easy for customers to find and contact them.
Direct Mail That Still Gets Results
Email and online ads get a lot of attention these days. But SpringGreen knows that direct mail still works great. Their mail campaigns use smart data to find the best customers in each area.
This isn’t the old way of mailing everyone in town. SpringGreen uses computer programs to pick out homes that are most likely to need lawn care. This means better results and less waste.
The mail pieces work together with online marketing and phone calls. This creates a smooth experience for customers no matter how they first hear about SpringGreen.
A Call Center That Never Sleeps
One of SpringGreen’s best features is their call center. This team of trained professionals answers phone calls and follows up with customers all day long.
For franchisees, this is like having a sales team without the cost of hiring people. The call center works during busy hours when customers are most likely to call. This means no missed opportunities.
These aren’t just people taking messages. They’re trained to turn phone calls into paying customers. They also help existing customers learn about other services. This professional touch helps franchisees make more money from every customer.
Smart Customer Targeting
SpringGreen’s success comes from knowing exactly who to target. They use data and research to find homes that are most likely to become customers.
They also know timing matters. The marketing team knows when different types of customers think about lawn care. They time their campaigns perfectly.
Real-time tracking lets them see what’s working. If something isn’t getting good results, they can change it quickly.
Making More Money from Current Customers
Good marketing isn’t just about finding new customers. It’s also about getting more business from people you already serve. SpringGreen has a complete system for this.
They use email, postcards, invoice messages, and phone calls to tell customers about other services. This helps franchisees build stronger relationships and make more money from each customer.
Why Franchises Win at Marketing
Running a lawn care business is tough. Industry experts say that lawn care is essential for both homes and businesses. The market keeps growing. But standing out from competitors takes serious marketing skills that most business owners don’t have.
This is where SpringGreen really shines. The International Franchise Association explains that “Marketing is the engine driving the franchise industry.” SpringGreen has built a powerful marketing engine so their partners can compete with big companies.
SpringGreen franchisees get marketing support that would normally require a whole team of experts. This includes web designers, SEO specialists, advertising pros, mail experts, data analysts, and call center staff. This levels the playing field while keeping the personal touch customers love.
Ongoing Support for Your Success
SpringGreen doesn’t just give you tools and walk away. The company works with each franchisee to understand their local market. They customize the marketing approach for each area.
Regular training keeps partners updated on new strategies. The corporate team is always testing new ideas. This means franchisees always get the latest proven methods.
This ongoing help means franchisees don’t need to become marketing experts. They can focus on what they do best – taking care of lawns. SpringGreen’s marketing machine keeps bringing in customers.
Ready to Learn More?
SpringGreen’s 50 years in the lawn care business has taught them something important. Successful franchisees need more than just a business opportunity. They need complete support that includes world-class marketing.
Their proven marketing system has helped franchisees across the country build successful businesses. It generates steady, high-quality leads and helps maximize income from every customer.
Want to learn how SpringGreen’s marketing support can help you build a successful business? Request your franchise information kit today. See how you can use 50 years of marketing expertise to build the business you’ve always wanted.
