Spring-Green Newsroom

Green Business Tips—5 Ways to Increase the Profitability of Your Business

A lawn care business can be very profitable, but the secret to that success is having a mix of additional services that can be performed at the same time as a lawn application. If you want to increase your profitability, encouraging customers to add additional services will go a long way in boosting your business’s bottom line. For instance, some additional services have material costs of as little as three percent. Meanwhile your labor cost is incremental if you are already there performing a service. When you have multiple services […]

Learn More »

Green Businesses Pioneer Customer Journey Management

Improving your customer experience should be top of mind for any business. But for the landscape and lawn care entrepreneur, how your customers share their business experience can be the difference between success and failure. One of the best and most cost effective ways to earn new customers comes from referrals. Providing outstanding customer experience is one of the best and easiest ways to create a positive brand experience and encourage customers to refer your services to others. Top-of-class businesses are also able to build brand advocates. Advocates share their […]

Learn More »

Spring-Green Welcomes Franchise Owners Nick and Ursula Novellino

Spring-Green Lawn Care is proud to announce its newest franchise owners, Nick and Ursula Novellino of Novellino Turf Management in South Hampton Roads, Virginia. The Novellinos have more than 12 years of experience in the green industry. Their company, CNE Grounds Maintenance, Inc., provides mowing, pruning, fertilizing/weed control and snow/ice removal for a range of properties, from single family townhomes to commercial properties to apartment complexes. The couple began CNE as something for Nick to do on his days off from the local fire department. Around 2011, they were looking […]

Learn More »

Green Business: Reinventing a 40-Year-Old Business

Background: After 40 years in the pest management business, Barry Robinson, of GBR Enterprises in Spotsylvania, Virginia, wanted to grow the lawn care side of his business that he had started in 2000. Problem: Robinson had plenty of experience running a successful business, but the changing marketing landscape was proving hard for the successful entrepreneur to master. Idea: For his new lawn care endeavor to grow, Robinson knew he needed help connecting with customers and getting the word out about that side of his business. Solution: Despite years of experience, […]

Learn More »

Financing for Growth: Strategies for Growing Your Green Business

As a small business owner, you know that finding the financing to grow your business can be challenging. Typically whatever extra funds you have get reinvested in your existing business, leaving you little liquidity for expansion. Real world experiences Nick and Ursula Novellino, owners of Novellino Turf Management in South Hampton Roads, Virginia, knew that they wanted to expand their existing business with a Spring-Green Lawn Care franchise. What they were concerned about was securing the financing to make that dream a reality. “Nick looked and researched companies, trying to […]

Learn More »

Seeking Greater Profitability? Green Industry Business Owner Achieves Triple Digit Growth.

Background: Jason Vahle, owner of Green Thumb Lawn Care n’ Landscape in St. Charles, Missouri, wanted to refocus his maintenance business on lawn care, and he hoped to make the business profitable from the start, skipping major growing pains. Problem: Jason’s maintenance company offered multiple services to keep busy and to turn a profit. “Historically I would start each year with my goal being to sell as much as I could until the end of the year,” Jason explains. Idea: Jason wanted to refocus his efforts on lawn care. However, […]

Learn More »

What Will it Take to Grow Your Green Business?

Anyone embarking on a new business knows the importance of profitability. Building on almost 40 years of experience, Spring-Green Lawn Care focuses on helping green industry businesses not only improve their profitability, but also thrive in a competitive marketplace. Spring-Green’s higher standards are one of the the key components, explains CEO Ted Hofer, standards which Founder Bill Fischer established. “Three out of our four higher standards—quality, service and professionalism—were there on day one,” he says. “They form the basis of the service we provide our customers.” It starts with the […]

Learn More »

Diversify to Thrive: New Recurring Lawn Care Services Power Growth for Successful Landscaping Business

Background: For over eight years, Mike Valestin has built and run his successful landscaping company in Milwaukee—Valestin Landscape. Problem: Mike built patios on a one and done basis, with at best, the hope of a referral at the end of the job. He wanted not only a change of pace, but to diversify and expand his business. Idea: Mike determined that if he added services that were needed on a recurring basis, he could generate more revenue from his existing customers as well as attract new ones. Solution: “I decided […]

Learn More »

Technology Trends for Green Businesses

When it comes to anticipating and planning for the latest trends, Spring-Green Lawn Care prepares like no other green business. Our corporate office dedicates itself to keeping franchisee owners ahead of the curve, with the most up-to-date technology to power all your marketing and operational needs. Here’s some examples: Operations Green businesses looking to grow their business know how important managing customer expectations can be when it comes to not only keeping clients, but also attracting new ones. Spring-Green can help with our customer expectation report. According to R.J. Krone, […]

Learn More »

Mullen and VanOrder Extend Franchise Relationship

Spring-Green is pleased to announce that Kirk Mullen (Wyoming, Minnesota) and Greg VanOrder (Boise, ID) have each extended their Spring-Green franchise relationship by renewing for another 10 years. Franchise owner Greg VanOrder remains confident that he can continue his expansion serving the greater Boise, ID area and points to Spring-Green’s support systems as key factors in his decision to renew. “I’ve been with Spring-Green since 2005 and each year, my business and marketing planning sessions have been an exceptional vote of confidence in solidifying my opportunity to continue building a […]

Learn More »