2020 changed nearly all aspects of our lives and digital marketing is no exception. Digital marketing budgets in some industries skyrocketed and in others became frozen. One thing became certain, nothing in 2020 was actually certain. With the pause placed on in-person events and in-person shopping, the appetite for digital channels was forced to fill the gaps where it could. Marketing technology and digital marketing channels in many cases became the only way for businesses to stay connected with their customers during the tough days when things were completely shut down. Facts & data illustrating the impact of COVID-19 on digital […]
