As we wrap up 2023 and look ahead to the new year, small businesses should prioritize customer engagement. Here are five core strategies to focus on: 1. Embrace Personalization In 2024, personalization remains a key driver of customer engagement. Utilize customer data to create tailored experiences, such as personalized emails, product recommendations, and special offers. 2. Utilize Omni-Channel Communication Meet your customers on the platforms they prefer, such as social media, email, chat apps, or in-person. Consistent messaging across these channels will create a seamless and engaging experience. 3. Leverage […]
