Diversification is a buzzword that’s often thrown around as the secret sauce to success in your business. Still, truth be told, many of us may not have a deep understanding of what diversification actually entails and why it even matters. Let’s unpack what it means to diversify your business and get maximum returns on your investment in your business.
How SMART Goals Help Your Employees Stave Off Burnout There is a fine line between motivating your team to be driven toward success at work and working so hard that you burnout. Your job as a leader in your organization is the key to guiding your employees toward balancing their goals, optimizing productivity, and not approaching burnout. Some might say, it’s working smarter, not harder. A team of overworked, burnt-out workers can leave a deep, negative impact on your culture, your ability to innovate, your recruiting efforts and, ultimately, your […]
Businesses in-the-know are placing emphasis (and investment) on making sure their customers are happy because they understand the impact customer satisfaction has on the bottom line. Why Customer Satisfaction Matters: Hubspot reports 80% of customers will switch companies after one poor service experience. Microsoft reports 54% of consumers have higher customer service expectations than they did one year ago. Statista reported that 64% of American consumers reached out for some form of customer service from businesses. Define and monitor Customer Satisfaction: Define what customer satisfaction looks like for your business. […]
Cultural diversity in the workplace is a top agenda item for savvy businesses around the globe. These savvy businesses understand the importance of diversity and inclusion, as well as the benefits it can bring to the overall success of their operations. The fact is that ignoring cultural diversity is no longer an option. As our world, our country, and our communities become increasingly diverse, so does our workforce. By embracing cultural diversity, you’ll find countless advantages that include, but are not limited to: A more productive, engaged workforce An increase […]
The job market is becoming increasingly competitive. With unemployment rates the lowest they’ve been in decades, recruiting top quality candidates has become increasingly difficult for businesses in nearly all industries. Because of this challenge, along with the pervasiveness of social media in today’s society, businesses have found a new outlet to connect with potential new employees on Facebook. Facebook, with 2.41 billion users, offers vast potential as a channel to tap into candidates actively seeking employment as well as the harder-to-reach talent that isn’t looking but might consider making a […]
“Never put off until tomorrow what you can do today.” This infamous Ben Franklin quote that has become an idiom of the English has, most likely, been ingrained in our psyches from a young age. When we are young, our parents teach us not to procrastinate with school work and chores, but sometimes adults in the workplace reverse course and begin to procrastinate in our jobs, creating inefficiencies, decreased revenues and increasing the cost of doing business. There are many reasons that your employees may be procrastinating, including: They are […]
In a world where customer acquisitions costs are skyrocketing, and competition is fiercer than ever, businesses of all sizes, across all industries, are looking for ways to engage with their customers. Customer engagement, in fact, is a key metric for those in the green industry. The art of customer engagement is nuanced, and to succeed in this important area of your business, it’s key to have a firm understanding of the Who’s, What’s, Where’s and (of course) How’s. So, let’s drill down on everything you need to know about customer […]
The iconic Alec Baldwin famously coined the phrase, “Always be closing,” in the 1992 film Glengarry, Glen Ross, where he tried tough tactics to motivate his sales team. As easy as it may sound, closing the sale is the essential part of any sales technique, and sometimes the most elusive. The art of closing the deal with your customers, both large and small, directly impacts and, ultimately, the success of your business. Covering the most frequently asked questions on sales closing techniques, we’ve got you covered with these easy guide […]
Have you ever used A/B testing in your business? It’s an excellent method for comparing two different versions of something to determine which performs better for your business. This could be two advertisements, direct mail pieces, email campaigns, web pages, promotions, apps, or almost any other marketing tool. We’ll dive into A/B testing and how it can impact your marketing initiatives in your business. What Is A/B Testing and How Does It Work? Sometimes referred to as bucket testing or split-run testing, A/B testing is a statistical method for comparing […]
Employee advocacy is what happens when the employees of a given company, of their own choosing, become evangelists and influencers for that company. We most often think of this in terms of what happens on social media, but advocacy also takes place via email, chat, texting, and even offline. Learn how employee advocacy has its benefits to help increase brand awareness. Employee Advocacy as a Marketing Strategy They say the hardest part of any inbound direct marketing campaign is making the “inbound” part happen, whether that be a phone call, […]