Yearly Archives: 2017

6+ Must Haves for Your Lawn and Landscaping Website

You may have experienced great success with direct mailings, social media or word of mouth. But in today’s world, your business needs to have a website. Today’s customers want to know why they should hire you and to see your green industry expertise. Your website needs the following 6+ parts to engage your visitors, keep them on your website and move them along in the sales process. 1. Homepage This is the first place where most people go to when they click on your link from Google or plug your company […]

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3 Simple Tips to Get the Most Out of Your Social Media

You’re busy getting your crews out to mow lawns, build patios and create dream backyards. Yet, you know that you need to stay in front of your customers and sales prospects in the fast-paced social media world. It’s important that you find time for social media in order to keep your current clients updated on your lawn care services, attract new sales prospects, and connect with your audience. How can you make the most of your social media? Tip #1: Start With Facebook Before you start tweeting, posting and snapchatting, […]

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Safety Tips for Green Industry Professionals

Focusing on safety is vital for green industry professionals, particularly when it comes to fuel for your equipment. Take the time to make sure your employees are aware of the proper procedures for refueling as well as operating machinery. Not only will a clear understanding of the necessary precautions reduce the risk of fire and related injuries, but also it will prevent any health issues stemming from fume inhalation. Use the correct equipment To start with, stress with employees the importance of using the mowing equipment with the right engine […]

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Green Industry Business: How Continued Learning Can Power Growth

National Lawn Care Month is in April, and it offers a great reminder of the importance of continual learning for any green business owner. As a lawn care entrepreneur and professional, you already place a strong value on creating a healthy lawn, but if you need some quick facts to share with your customers about why they should focus on their lawns, the National Association of Landscape Professionals offered these: • The oxygen a family of four needs can be generated by a 50-foot by 50-foot section of lawn. • […]

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Spring-Green Welcomes Newest Franchise Owner Dan Hillenbrand

Spring-Green Lawn Care is proud to announce Dan Hillenbrand is taking over an existing franchise location in the Edmund area of Oklahoma City, Oklahoma. Hillenbrand has long possessed an entrepreneurial drive. “Since I was 10 years old, I’ve been thinking about what business I wanted to own and run,” he explained. For five years, while in college, he operated his own lawn maintenance business. He sold it after graduation and began working with a franchise of Scott’s Lawn Service in Colorado. A move back to Oklahoma City in 2007 led […]

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Does Your Green Industry Business Have the Right Insurance?

Any entrepreneur who has opened his own business knows the many layers of responsibility that come with owning and operating a small company. A big area of concern revolves around insurance. Having a hedge against the unforeseen can mean the difference between your business recovering from an accident or having to shut its doors. For a green industry business, this can protect you from a variety of situations, from the expected to the unexpected, while offering valuable peace of mind. How insurance helps What are some of the possibilities that […]

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Spring-Green Welcomes Newest Franchise Owner David Roman

Spring-Green Lawn Care is proud to announce David Roman, of Enviroscapes of Georgia, is taking over the Logansville, Georgia, franchise location. Roman has a long history in the landscape industry, following in the footsteps of his father. “I’ve been in the landscape industry since I was 13 years old,” he explained. “It’s definitely something I enjoy, and it’s evolved and grown into a way to make a living.” A full service landscape company, focusing on residential maintenance and mowing, Roman started Enviroscapes of Georgia in 2012. As he explained, “Working […]

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Customer Service: What Can Small Business Learn from Big Business?

Standing out as a small lawn care company used to be pretty simple—just focus on providing the best customer service. The advent of the internet and social media changed the playing field for what constituted good customer service, however, now big companies can interact on a more personal level, too, whether through messaging and live chat or social media. How’s a local green industry business to compete against the 24/7 capabilities of larger organizations? Listen to your customers. One of the keys for quality customer service is truly listening to […]

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Buy Wisely: It’s All About Vendor Relationships for Green Business Owners

Green business entrepreneurs know that the relationships you have with your vendors can have a serious impact on the health of your bottom line. Developing a working relationship with vendors and buying wisely are essential. How can you make the most of your connections with suppliers to keep your green industry business thriving? Here are five ways to ensure you are buying wisely and developing healthy supplier relationships as well. Be loyal Developing a loyal relationship to a particular vendor doesn’t happen overnight. But cultivating this kind of relationship over […]

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How to Make the Most of Direct Mail Campaigns

Customers can’t hire you if they don’t know you exist. One way to ensure that your green industry company’s name is top of mind when lawn care needs arise is by utilizing an effective direct mail campaign. This tried and true tactic—if planned and implemented well—can be highly effective when it comes to gaining visibility and enticing new customers. The basics of direct mail campaigns When it comes to creating an effective direct mail campaign, you want to start with identifying your target market. If you aren’t marketing to your […]

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