Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep up with social media and various trends? You can start by knowing the difference between social media monitoring and social media listening and how they can be advantageous for your business. Social Monitoring vs Social Listening Most businesses today, regardless of size, do social media marketing in some way. From […]
