Every business owner knows that a marketing plan is crucial for growing your brand. The investment you put into marketing will come back to you tenfold in new sales and customers. If you’ve owned your business for quite some time, you’ve probably seen a shift in the most effective types of marketing. At one time, it made good business sense to buy an ad in the hard copy of Yellow Pages. Now, you are better off investing that money into an ad on Facebook or another social media site. The […]
Did you know that your customer service is key to converting more leads into sales? Think about it: If a person who answers the phone is curt and responds to potential clients in grunts, you’ll lose out on leads. However, if your staff answers the phone with a greeting and friendly tone of voice, your chances of getting a sale increases. Answering the phone is only the first step of excellent customer service. Whether you answer the phone while you’re out on the road or you have a team member answering, you […]