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Behind the Scenes: How SpringGreen’s Marketing Engine Supports Franchise Growth

Bottom Line: SpringGreen’s marketing system brings in over 70% of new customers each spring. This gives franchisees a huge advantage over competitors who have to do all their marketing alone. Starting a business is tough. About half of all new businesses fail within five years. But franchises are different. With good marketing support and business systems proven over time, new franchisees have much better odds of success. SpringGreen has been perfecting their systems since 1977. SpringGreen has been around for almost 50 years. Today, their 150+ franchisees across America get […]

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Peak Season Preparedness: Managing Resources and Retaining Customers

Can Someone Answer The Phone, PLEASE?! Summer changes everything for pest control businesses. One day you handle a few calls. The next week your phone rings non-stop. Mosquitoes swarm everywhere. Ants march into kitchens. Wasps build nests under decks. Your customers want help RIGHT NOW. But you only have so many workers and just a few vehicles. You only have so many hours each day. How do you handle all the calls without losing customers? How do you avoid burning out your crew? This problem happens every year. SpringGreen was […]

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Franchise Expansion Myths: What Small Business Owners Get Wrong

So, you own a green industry business? Maybe you cut grass, do landscaping, or handle pest control. You’ve thought about growing bigger – adding more crew, but something holds you back. You’re not alone. Many successful lawn care and landscaping business owners have the same doubts. They hear things about franchising that simply aren’t true. The truth is simple and history proves it: Franchising works for green industry businesses. SpringGreen has been proving this since 1977. Today, we have 150 franchise partners across the USA. They’ve turned local businesses into […]

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4 Questions to Ask Before Diversifying a Business

Diversification is a strong business strategy, but it is also a big business decision. Having the right approach and willingness to learn is a great first step. Investing in a business requires thorough evaluation and contemplation. Your careful research will guide you toward the right decision. As you narrow down a shortlist of contenders, you get into the deep research phase known as “discovery”. During the discovery phase, you need to dive below the surface to truly ascertain if there is a good fit between you and the business you […]

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Why is a Positive Work Environment Important?

Although a toxic work environment may mean different things to different people, most people would agree on what defines a positive work environment. A positive work environment in a traditional setting refers to a workplace where the employees feel excited, happy, and empowered to do their best work. It’s a place where people feel professionally, emotionally, and physically safe and supported.  When we think about a positive work environment, probably the first thing that comes to mind is the general atmosphere at the workplace. People, general culture, and great work […]

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4 Tips to Growing Your Business

When you first launch your business, your main goal is to establish your brand and start growing. Unfortunately, this doesn’t happen overnight. Growth is an ongoing process that requires hard work, patience and dedication. There’s no special step or secret way to surpass other businesses in the industry or achieve immediate success. There are, however, proven ways to reach growth milestones that can catapult a business to success. Here are small business tips for accelerating growth.  1. Hire the right people Before you can even think about your company’s growth […]

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How a SWOT Analysis Strengthens Your Business Plan

Every business should have a written business plan. That plan is your roadmap to the future success of your company. Whether you’re a new business creating that blueprint for the first time, or an existing business conducting a strategic review, you want to create a clear, strategic plan to achieve your objectives. That plan includes building on strengths, minimizing weaknesses, maximizing opportunities and overcoming threats, which are all a part of a SWOT analysis. But how do you determine what opportunities your business should pursue or what threats there are […]

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Customer Service Basics: What Your Team Needs to Know

Customers are your company’s most critical asset.  When it comes to customer service, a positive customer experience can be the key to gaining and retaining a loyal customer. 87% of people say that good customer service changes their buying behavior. In fact, of people who reported having a bad experience, 97% claimed to change their buying decision. This is why it’s crucial that all employees, no matter what their role, are trained in the basics of customer service. Essential Customer Service Skills Active Listening – Customers want to be heard; […]

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Knowledge Is Power

Knowledge sharing within an organization has significant benefits, but it does not always happen. It takes the leaders of any team to foster a collaborative environment, but that can be a challenge despite knowing the advantages. Here are some things you can do to encourage knowledge sharing and collaboration in your business. Promote Safety in Sharing One of the best ways to encourage knowledge sharing is by creating a working environment in which team members feel they can share input and ideas that will be taken into consideration without negative […]

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