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Your Guide To Winning At Customer Engagement

In a world where customer acquisitions costs are skyrocketing, and competition is fiercer than ever, businesses of all sizes, across all industries, are looking for ways to engage with their customers. Customer engagement, in fact, is a key metric for those in the green industry. The art of customer engagement is nuanced, and to succeed in this important area of your business, it’s key to have a firm understanding of the Who’s, What’s, Where’s and (of course) How’s. So, let’s drill down on everything you need to know about customer […]

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Why Brand Storytelling Matters For Your Green Industry Business

The concept of brand storytelling in marketing has gained considerable momentum in recent years, although the strategy has been around for a long time. Big tobacco used it for years, as have automobile and motorcycle manufacturers, traditional grocery and pharmacy chains, countless fast food concepts, and many others. Small businesses utilize it, too — and sometimes do a better job of it than the big players. Does your marketing strategy include some type of brand narrative? What Is Brand Storytelling? Every brand has a story, either potential or actual, to […]

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