So you’ve been thinking about starting your own business. Maybe you’ve even looked into franchising a time or two. At some point, you made contact with a franchise brand; you filled out a form, asked a question, or took a call. And now someone is talking to you about something called the “discovery process.” What exactly is that? What happens? How long does it take? And what does it mean for you? These are fair questions, and you deserve straight answers. The franchise discovery process is simply the series of […]
