Owner Profiles

Real Owners. Real Growth. Real Opportunity.

What does it actually look like to build a business with SpringGreen?

Hear from franchise owners who are growing their operations, expanding services, and creating long-term value in their markets. From first-time owners to experienced operators, their stories show what’s possible with the right system and support behind you.

Explore their journeys, and see how you can build a business that grows with you.


Green Industry Partner

Steve Downin & Jeff Rocker

Owner of Right-of-Way-Turf-Ornamental and SpringGreen
Columbus, IN

Steve Downin’s lawn care roots run deep in the industry, first for his father’s lawn maintenance company and later growing his own company, Right-of-Way-Turf-Ornamental. He, along with business partner Jeff Rocker, weren’t even thinking about diversifying when SpringGreen first reached out several years ago.

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Green Industry Partner

Michael & Todd O’Brien

SpringGreen Franchise Owner
Vineland, NJ

Mike O’Brien’s SpringGreen journey is rooted in family, mentorship, and long-term growth. After years of learning alongside Jim and Deb Hoelsworth, Mike and his brother Tom stepped into leadership roles and continued building the business. Today, the family-owned operation has expanded into Pennsylvania with the acquisition of a fifth SpringGreen territory, bringing its commitment to customer service and quality to even more communities.

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SpringGreen Franchise Owner Dustin Pease
Green Industry Partner

Dustin Pease

SpringGreen Franchise Owner
Charleston, SC

Dustin Pease brings more than a decade of leadership experience to his role as a SpringGreen franchise owner in Charleston, South Carolina. Inspired by the opportunity to build a business of his own, he transitioned from the steel industry into entrepreneurship and launched a customer-focused lawn care operation. Today, Dustin is dedicated to providing exceptional lawn, pest, and tree care services while building lasting relationships throughout the Charleston community.

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SpringGreen Franchise Owner Mark Geiser
Green Industry Partner

Mark Geiser

SpringGreen Franchise Owner
Canton, OH

Mark Geiser brings decades of entrepreneurial experience and a deep background in landscaping, tree services and agriculture to SpringGreen. As co-owner of Fox Lake Property Services, he built a reputation for customer-focused service before expanding into lawn care, tree care and pest control with SpringGreen. Today, he is focused on growing the brand throughout the Canton market and building a strong foundation for long-term success.

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SpringGreen Franchise Owner, Jason Jordan
Green Industry Partner

Jason Jordan

SpringGreen Franchise Owner
Northern Illinois & Western Wisconsin

Jason Jordan has built one of the most successful independently owned SpringGreen operations in the franchise system. Through strategic growth, strong leadership, and a commitment to customer service, he became the first independent owner to operate six SpringGreen territories. His continued expansion across Illinois and Wisconsin reflects a dedication to long-term growth and serving more communities.

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