Travis Rector got his start in lawn care while in high school. What began as a teenage job turned into a life-long career. Through his business Northwest Lawn and Landscape, he offers landscape design, installation and maintenance. Wanting to diversify and expand his services to achieve his growth goals and generate recurring revenue, he turned to SpringGreen.
Owner Profiles
“This expansion reflects my belief in the SpringGreen brand and the strength of the support behind it. Growing into these new territories allows my team to serve more customers while building on the systems that have helped us succeed.”
Jason JordanSpringGreen Franchise Owner
Northern Illinois & Western Wisconsin
Jason Jordan’s SpringGreen journey is defined by strategic growth, operational excellence, and a commitment to serving customers across multiple markets. Through years of dedication to building a successful lawn care business, he has become one of the most accomplished franchise owners in the SpringGreen system. Most recently, Jason completed the acquisition of the Eau Claire, Wisconsin territory, becoming the first independent owner in SpringGreen history to operate six franchise territories. His expanding portfolio now spans Illinois and Wisconsin, bringing trusted lawn care and outdoor services to even more customers. He was also recognized at SpringGreen’s National Training Conference for reaching $5 million in annual revenue, the highest revenue ever achieved by an independently owned SpringGreen franchise owner.
As his business has grown, Jason has remained focused on creating opportunities for his team while maintaining exceptional service for customers. Reflecting on his latest expansion, he shared, “This expansion reflects my belief in the SpringGreen brand and the strength of the support behind it. Growing into these new territories allows my team to serve more customers while building on the systems that have helped us succeed.” The acquisition of the Eau Claire territory represents more than growth alone. It supports continuity for customers and employees while keeping the business in the hands of an experienced local owner. Looking ahead, Jason remains committed to building on this momentum, expanding opportunities for his team, and strengthening SpringGreen’s presence throughout the Midwest.
