In February 2001 Keith Ives launched Evergreen Exteriors, based in Clinton Township, Michigan, offering landscape, lawn maintenance, lawn care, snow removal, and landscape design services. The company was successful, but Ives knew it could do even more with the right resources. That’s what led him to investigate into SpringGreen. As he learned more about the company and opportunities it brought, he began thinking about adding a franchise to diversify and grow his existing business.
Owner Profiles
“I wanted to have control and be my own boss and have the flexibility to spend more time with my kids and wife.”
Marty Amundson
Owner Green Edge Lawn Service and SpringGreen
Rochester, MN
When Marty Amundson bought his SpringGreen franchise in 2016, he was no stranger to diversification: He founded Green Edge Lawn Services in 2002 to supplement his work as a farmer.
Seeking ways to provide for his family’s future and his eventual retirement, he began exploring a franchise as part of his continued diversification strategy. He discovered an opportunity to purchase an existing SpringGreen franchise and began exploring.
“I wanted to have control and be my own boss and have the flexibility to spend more time with my kids and wife,” he said. SpringGreen’s family atmosphere, resources, and support were just what he was seeking.
For Amundson, the final decision to become a SpringGreen franchise owner didn’t happen until Discovery Day.
“I was on the fence when we came down to Discovery Day, but Ty, my manager, helped convince me it was a good step to take,” he said. “When we left, we felt pretty good. … It’s a franchise that lets franchise owners be their own bosses.”
Amundson said he’s excited about the professionalism that comes with owning a franchise, and his goal is to focus on visiting with customers and bringing in more business.
“Now I can be the face of the business,” he said, “This is the leap I needed because I like dealing with customers face-to-face.”
Discover the insider track of knowledge that SpringGreen can offer you by viewing Marty Amundon’s video or reading his profile.
