Pest control operators across the country are making a smart business move. They’re adding lawn care and mosquito control services to their offerings. This isn’t just about chasing new revenue. It’s about building stronger businesses that work all year long and keep customers coming back season after season.
The numbers tell a clear story. The U.S. lawn care market reached $293 billion in 2024 and is expected to hit $487 billion by 2033, according to IMARC Group. Meanwhile, pest control generated $12.6 billion in revenue in 2024, up 7.9 percent from the previous year, according to the National Pest Management Association. Smart operators are tapping into both markets through service diversification.
The Case for Diversification
Pest control businesses face a simple challenge. Customer calls spike during certain seasons but slow down at other times. This creates uneven cash flow and makes it hard to keep skilled workers employed year-round. Adding lawn care and mosquito control solves this problem by creating multiple revenue streams that work together.
According to Market Research Future, lawn care services are expected to grow at a rate of 6.89 percent annually through 2032. The real advantage comes from how these services fit together. When you already have crews, trucks, and routing systems in place for pest control, adding lawn care becomes easier. You’re using the same infrastructure to serve the same customers at different times of the year.
Natural Service Synergies
Lawn care and pest control work together better than most people realize. A healthy lawn reduces pest problems. Proper lawn maintenance eliminates standing water that breeds mosquitoes. Regular mowing cuts down on tick habitat. These services naturally support each other.
The technical side makes sense too. Pest control technicians already understand insect biology and behavior. They know how to safely apply treatments. They’re comfortable working outdoors. These skills translate directly to mosquito control and lawn pest management.
The Mosquito Control Opportunity
Mosquito control deserves special attention because it fits perfectly between traditional pest control and lawn care. Climate change is extending mosquito seasons. Urban areas are expanding. Health concerns about mosquito-borne diseases are rising.
The service model works well for existing pest control operations. Mosquito treatments typically happen every three to four weeks during warm months. This creates predictable revenue and regular customer contact. The treatments use similar application equipment that pest control companies already own.
FieldRoutes research shows that bundling mosquito and tick control with general pest services taps into growing seasonal demand. Customers save money by purchasing multiple services together. Companies build more stable revenue by keeping customers engaged across multiple service lines.
Building Year-Round Revenue
The seasonal nature of pest control creates business challenges. According to lawn care industry research, demand peaks in spring and summer but drops sharply in fall and becomes nearly dormant in winter. This makes it difficult to maintain full-time staff and stable cash flows year-round.
Adding lawn care services helps smooth out these seasonal swings. While pest control might slow down in winter months, lawn care planning and early season prep create work. In fall, when lawn treatments wind down, pest control often picks up as rodents seek shelter indoors. This creates a more balanced workload throughout the year.
By offering multiple services, companies can keep customers engaged twelve months a year. A customer who starts with pest control in spring might add mosquito service in summer, lawn fertilization in fall, and interior pest protection in winter. Each service reinforces the relationship and increases customer lifetime value.
The SpringGreen Cross-Service Model: Five Key Strategies
SpringGreen franchisees benefit from a model that was built for cross-service success from day one. With nearly five decades of experience, SpringGreen has refined systems that make it easy to deliver multiple services efficiently.
The SpringGreen model offers five distinct strategies for pest control operators looking to diversify:
Strategy #1 – Proven Systems: Rather than figuring out lawn care from scratch, franchisees get access to established protocols, training programs, and best practices developed over decades. This reduces the learning curve and helps avoid costly mistakes.
Strategy #2 – Shared Infrastructure: The same trucks, routing software, and customer management systems work across all service lines. This means lower overhead per service and better use of existing assets.
Strategy #3 – Cross-Selling Opportunities: When customers already trust you for one service, they’re much more likely to add others. Industry research on bundled services shows that customers appreciate the convenience of working with a single provider for multiple needs.
Strategy #4 – Brand Recognition: SpringGreen’s established reputation in lawn care opens doors for pest control services. Customers who know the brand for lawn care readily accept pest control offerings from the same trusted source.
Strategy #5 – National Support: SpringGreen’s network of more than 150 franchisees creates opportunities to share knowledge, troubleshoot problems, and learn from others who have successfully implemented multiple service lines.
Making the Transition Work
Adding new services isn’t automatic success. It requires planning and execution. The most successful pest companies approach service expansion strategically.
Start with your existing customers. They already trust you. They already let you on their property regularly. Training matters more than equipment. Your technicians need to understand how different services work together. A pest control tech who understands lawn health can spot problems and suggest solutions.
Technology helps manage the complexity. Modern lawn care and pest control software using AI, GPS tracking, and automated scheduling makes it much easier to run multiple service lines efficiently. These tools help optimize routes, manage different service intervals, and ensure nothing falls through the cracks.
Real Benefits for Business Growth
The business case for service expansion goes beyond just adding revenue. It fundamentally changes how your business operates and grows.
Customer retention improves when you provide multiple services. A customer using only pest control might cancel if they have one bad experience or find a slightly cheaper option. A customer using pest control, lawn care, and mosquito service has much more invested in the relationship. They’re less likely to switch providers.
Marketing efficiency increases with multiple services. Every marketing dollar can promote several services instead of just one. Every customer interaction becomes a chance to discuss additional needs.
Business valuation grows with diversified revenue streams. When it comes time to sell or seek financing, businesses with multiple service lines and year-round revenue command higher multiples. The predictability and stability make them less risky investments.
Looking Ahead
The trend toward service diversification in pest control will continue. The market opportunity is clear. The operational advantages make sense. The customer demand exists.
For pest control operators considering expansion, lawn care and mosquito control represent the most natural fit. The services complement each other. The infrastructure largely overlaps. The customer base is the same. Most importantly, the combined offering creates a stronger, more stable business.
SpringGreen provides a proven path for operators who want to make this transition successfully. With comprehensive training, established systems, and ongoing support, franchisees can add services confidently. The cross-service model isn’t just theory. It’s working for more than 150 franchisees across the country.
The green industry is valued at over $100 billion and growing. Companies that can serve customers’ complete outdoor needs will capture more of that growth. For pest control operators ready to grow beyond their current service offerings, the opportunities have never been better.
