Diversify to Dominate: Adding Lawn Care to Your Pest Business
If you own a U.S. pest-control business, you know relying on pest services alone often leads to seasonal ups and downs. Adding lawn care and mosquito control can transform your business—from patchy income to predictable, year-round growth. Let’s dive into why this strategy works—and how SpringGreen supports it.
Why Add Lawn Care & Mosquito Services?
1. Boost Revenue & Customer Lifetime Value (CLV)
Current customers who trust your pest work are prime targets for upsells. PCT Online reports:
“Adding a related product or service to your existing business is one of the easiest ways to diversify”—letting you use your existing customer base and sales channels to grow .
SpringGreen data from more than 150 franchisees shows bundling services can increase annual revenue per household from $300 to $1,000+ . That’s more income without the high costs of new customer acquisition.
2. Smooth Out Revenue Through the Seasons
Pest control typically peaks in spring and summer—while winter often slows things down. Adding lawn care, mosquito control, and even termite or tree services adds year-round income streams, reducing those seasonal ebbs .
3. Raise Profit Margins & Operational Efficiency
Bundling services not only boosts revenue but improves efficiency. With combined trips, your crew uses fuel, time, and resources more effectively.
HelloCheck notes that offering multiple services to the same customer saves on travel, materials, and marketing—enhancing overall profitability .
4. Gain More Market Resilience
Having only one offering leaves you vulnerable—to new competitors, regulation changes, or low demand. By diversifying services, you’re recession-resistant: downturns in one area won’t sink your whole company .
SpringGreen’s model encourages this multi-service strategy—it’s backed by decades of success .
Why Mosquito Control Complements Lawn Care
Mosquitoes thrive in tall grass, shrubs, and standing water—all symptoms of poor lawn maintenance. RealGreen explains that combining lawn trimming, debris clearing, and targeted treatments is among the **best ways to combat mosquitoes **.
A GreenIndustryPros feature describes mosquito/tick control as a high-margin service you can easily add to your lawn and pest packages .
SpringGreen—A Proven Multi-Service Model
Since 1977, SpringGreen has supported 150+ franchise partners across the U.S.—many running multiple green-industry businesses like pest, lawn, tree, and mosquito care . When you align with SpringGreen, you gain:
Proven systems for marketing, bundling, operations, and customer service
Branded credibility, making new service sales smoother
Training in lawn, mosquito, and upsell techniques
Network support—learn best practices from peers already diversifying
How to Add These Services
Identify Your Target
Survey your pest clients: who has lawns, yards, or mosquito issues? Early-bird bundle offers can boost interest.
Train Your Team
Build on pest expertise—train technicians in lawn fertilization, weed control, aeration, and mosquito barrier treatments.
Bundle & Market Smart
Launch packages that combine pest control with lawn and mosquito care. Highlight convenience and value in your messaging.
Track & Optimize
Use metrics like upsell rates, retention, and average revenue per client to sharpen pricing, tech routes, and marketing.
Financial Benefits at a Glance
| Benefit | Impact |
|---|---|
| Revenue Boost | CLV rises as customers take more services |
| Stable Cash Flow | Seasonal dips are smoothed out |
| Higher Margins | Bundling lowers cost per job |
| Business Value | Buyers pay more for diversified, recurring income |
| Revenue Resilience | Protection from downturns in one service area |
Final Word
By adding lawn care and mosquito control to your pest-control business, you turn seasonal revenue into a year-round, profitable, efficient, and resilient enterprise. The financial gains—higher wallet-share, better margins, and stronger valuation—are clear and supported by industry research .
SpringGreen’s multi-service model, backed by decades of success and support for over 150 U.S. franchisees, makes this transition smoother than going it alone .
Ready to strengthen your income and market footing? Start bundling today—and dominate your local green services market.
To learn more about becoming a SpringGreen strategic partner, please request our franchise information kit today!
